Short Cuts: A Puff of Carbon Dioxide
Donald MacKenzie, 19 January 2023
Dozens, hundreds, perhaps even thousands of online ads flash before your eyes every day, so many that you probably don’t even notice most of them. Generating the electricity to get just one ad to appear on your screen can produce a puff of carbon dioxide sufficiently large that, if it were cigarette smoke, you would be able to see it. Showing a single digital ad to a single user...